Tacchini presents its new ADV Campaign
Tacchini’s new campaign, under the artistic direction of Omar Sosa, styled by Charlotte de La Grandière and photographed by Andrea Ferrari, unfolds as a dreamlike journey inside a private residence designed by Mario Galvagni.
Within this setting, Butter Sofa by Faye Toogood, Tako Table by Cini Boeri and the Onigiri rug by Studiopepe (part of the 2026 collection) integrate naturally, establishing a dialogue with the concrete surfaces, rigorous geometries and rarefied character of the house.
The photographs were captured without artificial lighting. The spatial constraints of the house, combined with the foggy wintery atmosphere, generated a soft, almost twilight ambience, skillfully interpreted by Andrea Ferrari, whose approach preserves the quiet intensity of the space.
“Light finds its true dimension only through its opposite, which is shadow. Enveloping, dense, and full of secrets: that is the light I love, or rather, the shadow I desire.”
Andrea Ferrari, Photographer
Through this campaign, Tacchini reaffirms the adaptability of its furnishings across diverse architectural contexts, scales and styles, enhancing spaces with warmth, elegance and contemporary sensibility.
“I wanted to create a campaign that speaks about Tacchini at large, a brand with deep aesthetic values, honesty and respect for originality and authorship. We wanted a seamless dialogue between the products and the space. Instead of going the commercial way and showing many products or recreating a domestic atmosphere, we opted for a stronger, more iconic and editorial image — this is where Charlotte made her magic, creating a beautifully simple image with only a few touches”, states campaign’s artistic director Omar Sosa.
Authority emerges through restraint, conveying intention and depth rather than decoration, and positioning Tacchini as a brand defined by cultural awareness and clarity of direction rather than stylistic trends.
“I was interested in a place that wasn’t neutral but layered, an architecture capable of conveying memory, silence and proportion. Tacchini is not a brand that lives in the ephemeral; it works with duration, permanence and a quality that endures over time. This campaign is a clear statement: Tacchini is not simply a furniture producer, but a cultural project. It marks a moment in which we choose to be more radical in coherence, more selective in imagery and more precise in our message.”
Giusi Tacchini, CEO & Creative Director
