NUOVA Group
"Our design practice moves between past and future, merging minimalist simplicity with retro-futuristic optimism.
Fueled by the tension between craftsmanship and experimentation, our work evokes memory while unlocking new possibilities. Through streamlined forms, nostalgic details, and an inventive spirit, we aim to redefine the relationship between space and object."
NUOVA (New Understanding of Various Artifacts) is based in Venice Beach, California. With over a decade of experience, it stands out for its innovative approach to industrial and interior design, creative direction, and product development.
In 2020, it launched Aeir, the world’s first bioengineered fragrance company, receiving numerous international accolades.
NUOVA combines research, experimentation, and an imaginary journey through time to shape the future of design.
With an integrated and multidisciplinary approach, it redefines the concepts of luxury and innovation, developing immersive, performative, and multisensory spatial experiences that explore materials and craftsmanship through the language of industrial design.
